2009 Volvo XC60

The new XC60 has its world premier unveiling at the Geneva Motor Show in March, with the first cars reaching dealers in Europe in fall 2008.

The "Small Premium Utility" segment is growing quickly. Within the next few years, buyers will have at least ten crossover models to choose from. By 2009, this segment is expected to expand by 75 percent to 443,000 units.

"In order to succeed in that kind of competition, you have to create a vehicle that stands out from the crowd," says Arp. "The new XC60 bases its unique appeal on the synthesis between daringly sporty design and a range of intelligent safety systems that help the driver avoid accidents."

The big safety news is City Safety - a unique system that can help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic. If the car is about to strike the vehicle in front and the driver does not react, the car automatically applies the brakes.

"Volvo is the first in the world to offer this type of feature as standard," says Arp. "City Safety clearly signals that the new XC60 is the safest car Volvo has ever produced. The car is packed with our accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision."