With the recent plunge in the US economy, Volvo Cars is battling the drop in North American sales with a tried-and-true method-a promotional partnership with the Costco Auto Programme.
Volvo Cars S80Hoping to repeat their successful December holiday promotion targeted to Costco members, which generated more than $40 million in sales of Volvo's XC90 SUV, Volvo has partnered with the Costco Auto Programme for a summer promotion offering great value on Volvo's C70 hardtop convertible and popular S80 sedan.
Joey Large, promotional director of the Costco Auto Programme, says, "Consumers are tightening their belts to combat rising fuel prices and other cost-of-living increases.
Costco members recognise a deal and are responding to this promotion because of the great savings offered on two quality vehicles."
The results to date have far surpassed expectations and continue to climb. By receiving $500 off Volvo's employee price, all available rebates and incentives, an exclusive rebate offer on select Volvo accessories and a $500 Costco Cash card after their vehicle purchase, it's no surprise that Costco members are taking advantage of this offer.
Friday, July 4, 2008
Thursday, June 26, 2008
Volvo Car launches 'Road Traffic Information' system
New Delhi, Jun 24, 2008 (Asia Pulse Data Source via COMTEX) -- VOLVY | Quote | Chart | News | PowerRating -- Luxury car maker Volvo Car India today said it has introduced Road Traffic Information (RTI) in its products for hassle free ride to predetermined unfamiliar destinations.
The navigation system, which facilitates travel to predetermined places and through unfamiliar traffic environments, would be available on demand at an additional cost of Rs 1.5 lakh, the company said in a statement.
The system functions on the basis of the information stored in a hard disk in the car and then it communicates with the satellite system to guide the driver to the defined destination.
"The RTI is an important infotainment unit in Volvo Cars globally and we are very happy to introduce it in India as well," Volvo Car India Managing Director Paul de Voijs said.
The navigation system, which facilitates travel to predetermined places and through unfamiliar traffic environments, would be available on demand at an additional cost of Rs 1.5 lakh, the company said in a statement.
The system functions on the basis of the information stored in a hard disk in the car and then it communicates with the satellite system to guide the driver to the defined destination.
"The RTI is an important infotainment unit in Volvo Cars globally and we are very happy to introduce it in India as well," Volvo Car India Managing Director Paul de Voijs said.
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